Watching Over Giants—lululemon

Ambassador Website

To help support our feature on lululemon elite ambassadors DK and Shaun Walsh we created a microsite where people could watch the full length film and learn more about how they make a difference in their community.

Email

In addition to our web assets, we sent weekly emails over the course of the campaign to introduce our collective to these elite ambassador. These emails also pushed people to our ambassador microsite.

E-commerce Website

During the campaign we used DK and Shaun throughout our e-commerce site to showcase various product. These assets are just a few of the pieces that showed up throughout our site.

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Social

Instagram story to promote the film on DK and Shaun Walsh.

Publications that picked up our story:

Surfline: https://www.surfline.com/surf-news/mauis-walsh-bros-watching-giants/58245
Surf Network: https://www.surfnewsnetwork.com/dk-and-shaun-walsh-watching-over-giants/
Outside Magazine: https://www.outsideonline.com/2401125/shaun-dk-walsh-hawaii-ocean-rescue