Nutella Canada was looking for a way to show Canadians there were lots of ways to enjoy Nutella (other than spooning it straight out of the jar). Our solution? The Nutella Spife – a totally brand new utensil. Half spoon and half knife, its very existence forced Canadians to think of new ways to use Nutella.

Recognition: Strategy’s Shopper Innovation Awards (Silver) - Changing Behaviour

———

Creative Director: Brian Krenzer

Art Director: Cherry Hung