Unfortunately, we live in a world where reality tv and celebrities get more attention than one of the world’s worst food crises. In an effort to grab people’s attention and generate awareness for much worthier cause, we created digital ads that pulled real-time data from the news, social feeds, and blogs to measure just how many people were talking about these trivial topics. Each ad was targeted based on the psychographics of our audience ensuring we reached people who needed a little shift in perspective.

Responsible for campaign concept, digital banners, twitter rants and event decals.

Recognition (for entire campaign): 2018 ACT Responsible Cannes Exhibition

———

Creative Director: Katie Ainsworth

Art Director: Leah Moy